*Course fees are subject to annual inflation so the total costs for part-time study are shown here as a guide. As such, the course has the potential to open opportunities in: As businesses around the world continue to develop digital transformation strategies, digital marketing will play an increasingly important role in any marketing mix designed to improve CX (Customer Experience).
Currently, our MSc Digital Marketing students gain: Find out more about what IAB UK does and how our students get invaluable access to their resources.
See Teaching & Assessment for the latest information.
The module will examine the influence of digital marketing on business and the similarities and differences between digital and traditional marketing. International E-Services Marketing – Develop an in-depth knowledge of services marketing in an international and digital context, based on state-of-the-art insights in present-day service research. The topics covered in this course is as follows. Which strategies convert best on AdWords and Amazon Marketplace?
Our entry requirements provide a guide to the qualifications that you’ll need to study our courses.
Digital Consumer Behaviour – Understand the key psychological theories which underpin digital consumer behaviour. You’ll examine how digital technology can alter consumer behaviour. The module presents theoretical frameworks and models which are relevant to digital and social media marketing … Optional modules are usually available at levels 5 and 6, although optional modules are not offered on every course. Enhance your leadership approach, hone your business skills and curate your own curriculum with a blend of online and in-person learning. Digital Marketing Communications – Evaluate the strategic issues involved in marketing communications in a digital context. You’ll meet current marketing teams and hear from their directors and heads of departments during in-depth presentations and tours.
We may also offer you a place based on relevant experience or training, normally from within the work environment. 49% of employers – according to our partner IAB UK – believe there is a digital skills shortage across the whole marketing industry. Aspiring marketers need to understand the digital consumer and how the tools of digital work in practice; as well as the latest frameworks to plan, implement and evaluate digital marketing activity. Middlesex University is the first and only Higher Education Partnership with the IAB UK. We’re planning to deliver our assessment in a similar way to previous years. Government regulation does affect your fees, so what you pay may go up in future. 1 year full-time, This module aims to create a productive discourse on contemporary marketing challenges, future digital marketing trends and their impact on marketing, industry and consumers.
Our Digital Marketing MSc …
Our dedicated Disability Officer is here to support you.
You can get access to 75+ live instructor-led online classes. It has been designed for graduates who have studies in fields such as marketing, media, management and social sciences, as well as professionals working in marketing across public, private and voluntary sectors seeking specialist knowledge and career development.
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